Opening
PK5 Consultancy
From word of mouth to a firm businesses can find online.
A mobile-first website for a tax, accounting and advisory firm in Arusha, built to turn visitors into consultation requests and training bookings.
At a glance
The result
3 ways to reach PK5 from any page: a consultation form, WhatsApp and a call. Launching December 2026.
What I did
Design and build, solo, in about six weeks.
The problem
Businesses found PK5 only through referrals. There was no online home to be found or trusted from.
01 What shipped
In focus: the designed and built website.
Where it’s heading
Where it’s heading
3
ways to reach PK5 from any page: a consultation form, WhatsApp and a call.
6 services
Each with its own page, from tax consultancy to training
Dec 2026
Launch, with GA4 tracking every consultation request
“I always wanted a site that would match the professional services I provide, and you were able to deliver above my expectations.”
What I learned: A client website earns its keep by moving people to act. Ending every page with a clear next step mattered more than any single visual.
02 What I did
Sitemap, designs and the build, from first sketch to a live website.
Design and build, solo, with PK5 reviewing content.
Client
PK5 Consultancy · Arusha, Tanzania
My role
Design and build
Timeline
About 6 weeks · launching December 2026
Team
Solo, with PK5 reviewing content
Question
Why a page for every service?
Visitors arrive with one problem. A page for each of the six services lets them see it named and act on it.
Question
Why WhatsApp on every page?
Most clients are on phones and need answers fast, so WhatsApp, a call or the form is always one tap away.
03 The story behind it
Businesses in Tanzania find tax help through referrals. PK5 had no online home to be found or trusted from.
Clients struggled to find a qualified, TRA-authorized consultant quickly, or to know which service covered their problem: VAT, PAYE, BRELA or payroll.
PK5 struggled to be found online, explain six service lines in one place, and capture enquiries outside office hours.
Finding a tax consultant, before
01
Get a letter from TRA you don’t understand
02
Ask around for someone who can help
03
Wonder whether they’re qualified and discreet
04
Wait for office hours to call
05
Watch the deadline get closer while you wait
From the PK5 brief and client personas
“Clients lack a convenient, trustworthy way to find and contact a tax professional.”
Bringing it into focus
The real need: name each client’s problem, prove PK5 can be trusted, and make contact one tap away.
What we kept seeing
Who can help with this, and can I trust them?
The question behind every enquiry
What it needed
A page for every service, clear credentials, and WhatsApp, a call or a form on every page.
Chapter 04 — Bringing it into focus
From wireframe to final screen
More detail · Research
Who PK5 serves and what they need, mapped before designing anything
Before designing anything, we mapped who PK5 serves and what they need.
What we found
- Business owners choose a consultant on trust and speed.
- Most arrive with one specific problem, like VAT, PAYE or BRELA.
- Most visitors would arrive on a phone.
- Trainees want practical skills and an easy way to book.
Technical notes
Stack and trade-offs, for engineers and recruiters · Figma · Instatic · Claude · Google Analytics 4
Stack
- FigmaDesign
- InstaticBuild
- ClaudeCopy drafts
- Google Analytics 4Measurement
My part
Design and build, solo, with PK5 reviewing content.
What’s built
- Seven pages, with a detail page for each of the six services
- Consultation and training booking forms, delivered by email
- Floating WhatsApp button, click-to-call and click-to-email on every page
- SEO foundations and GA4 conversion tracking
An invitation
Is your business still found only by word of mouth?
Booking calls now · Pick a time that suits you